{"id":4755,"date":"2025-11-18T04:06:43","date_gmt":"2025-11-18T04:06:43","guid":{"rendered":"https:\/\/akudigital.com\/bisnis-tips\/?p=4755"},"modified":"2025-11-18T04:06:43","modified_gmt":"2025-11-18T04:06:43","slug":"transformasi-media-apakah-press-release-masih-relevan-di-era-tiktok-news","status":"publish","type":"post","link":"https:\/\/akudigital.com\/bisnis-tips\/transformasi-media-apakah-press-release-masih-relevan-di-era-tiktok-news\/","title":{"rendered":"Transformasi Media: Apakah Press Release Masih Relevan di Era TikTok News?"},"content":{"rendered":"<p data-start=\"471\" data-end=\"975\">Dalam beberapa tahun terakhir, lanskap media mengalami perubahan drastis. Jika dahulu publik mengandalkan televisi, surat kabar, dan portal berita sebagai sumber utama informasi, kini masyarakat beralih ke platform media sosial yang lebih cepat dan interaktif. TikTok menjadi salah satu platform paling dominan yang bukan hanya digunakan untuk hiburan, tetapi juga konsumsi berita. Fenomena ini melahirkan istilah <em data-start=\"885\" data-end=\"898\">TikTok News<\/em>, yakni format penyampaian informasi yang ringkas, visual, dan mudah dicerna.<\/p>\n<p data-start=\"977\" data-end=\"1223\">Di tengah perubahan tersebut, muncul pertanyaan besar: <strong data-start=\"1032\" data-end=\"1090\">Apakah press release masih relevan di era TikTok News?<\/strong><br data-start=\"1090\" data-end=\"1093\" \/>Untuk menjawabnya, kita perlu melihat bagaimana transformasi media, perilaku audiens, dan strategi komunikasi brand telah berubah.<\/p>\n<hr data-start=\"1225\" data-end=\"1228\" \/>\n<h2 data-start=\"1230\" data-end=\"1274\"><strong data-start=\"1233\" data-end=\"1274\">Perubahan Perilaku Konsumen Informasi<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4756\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110333.013-1024x536.jpg\" alt=\"\" width=\"735\" height=\"385\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110333.013-1024x536.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110333.013-300x157.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110333.013-768x402.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110333.013.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p data-start=\"1276\" data-end=\"1576\">Sebelum menilai relevansi press release, penting untuk memahami terlebih dahulu bagaimana pola konsumsi informasi masyarakat telah berubah secara drastis dalam beberapa tahun terakhir. Generasi Z dan Milenial, yang kini menjadi kelompok pengguna internet terbesar, cenderung memilih informasi yang cepat, ringkas, dan langsung ke inti pembahasan. Mereka tidak lagi tertarik membaca teks panjang jika tidak perlu, melainkan lebih menyukai konten visual yang mudah dipahami dalam hitungan detik. TikTok hadir sebagai jawaban dari kebutuhan tersebut melalui format video pendek, dinamis, dan algoritma berbasis minat yang mampu menyajikan informasi paling relevan sesuai preferensi pengguna. Kombinasi ini membuat TikTok menjadi salah satu sumber informasi favorit bagi generasi digital, sekaligus mengubah cara brand menyampaikan pesan ke publik.<\/p>\n<p data-start=\"1578\" data-end=\"1634\">Namun, karakteristik TikTok News adalah sebagai berikut:<\/p>\n<ul data-start=\"1636\" data-end=\"1843\">\n<li data-start=\"1636\" data-end=\"1669\">\n<p data-start=\"1638\" data-end=\"1669\">Informasi cepat dan real-time<\/p>\n<\/li>\n<li data-start=\"1670\" data-end=\"1710\">\n<p data-start=\"1672\" data-end=\"1710\">Penyampaian kreatif dan storytelling<\/p>\n<\/li>\n<li data-start=\"1711\" data-end=\"1762\">\n<p data-start=\"1713\" data-end=\"1762\">Disampaikan oleh creator, bukan institusi resmi<\/p>\n<\/li>\n<li data-start=\"1763\" data-end=\"1796\">\n<p data-start=\"1765\" data-end=\"1796\">Memiliki potensi viral tinggi<\/p>\n<\/li>\n<li data-start=\"1797\" data-end=\"1843\">\n<p data-start=\"1799\" data-end=\"1843\">Cenderung bersifat opini dan interpretatif<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1845\" data-end=\"2038\">Berbeda dengan press release yang bersifat formal, terstruktur, dan berbasis data. Dengan karakteristik itu, muncul gap antara konten informatif institusional dan konten yang dikonsumsi publik.<\/p>\n<hr data-start=\"2040\" data-end=\"2043\" \/>\n<h2 data-start=\"2045\" data-end=\"2101\"><strong data-start=\"2048\" data-end=\"2101\">Posisi Press Release di Tengah Transformasi Media<\/strong><\/h2>\n<p data-start=\"2103\" data-end=\"2302\">Walaupun TikTok memberikan bentuk baru konsumsi berita, <strong data-start=\"2159\" data-end=\"2206\">press release tidak serta-merta tergantikan<\/strong>. Justru, fungsinya tetap fundamental dalam komunikasi korporasi karena beberapa alasan berikut.<\/p>\n<p data-start=\"2103\" data-end=\"2302\"><a href=\"https:\/\/akudigital.com\/jasa-press-release.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-2686\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/08\/jasa-press-release-1-1024x293.jpg\" alt=\"\" width=\"735\" height=\"210\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/08\/jasa-press-release-1-1024x293.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/08\/jasa-press-release-1-300x86.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/08\/jasa-press-release-1-768x219.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/08\/jasa-press-release-1.jpg 1050w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/p>\n<h3 data-start=\"2304\" data-end=\"2358\"><strong data-start=\"2308\" data-end=\"2358\">1. Press Release adalah Sumber Informasi Resmi<\/strong><\/h3>\n<p data-start=\"2360\" data-end=\"2601\">Media, jurnalis, pemerintah, dan stakeholder membutuhkan <strong data-start=\"2417\" data-end=\"2460\">informasi yang akurat dan terverifikasi<\/strong>, sementara TikTok News cenderung menampilkan ulang informasi yang sudah beredar. Dalam ekosistem informasi, press release berfungsi sebagai:<\/p>\n<ul data-start=\"2603\" data-end=\"2764\">\n<li data-start=\"2603\" data-end=\"2638\">\n<p data-start=\"2605\" data-end=\"2638\">Dokumen resmi untuk klarifikasi<\/p>\n<\/li>\n<li data-start=\"2639\" data-end=\"2670\">\n<p data-start=\"2641\" data-end=\"2670\">Pernyataan resmi perusahaan<\/p>\n<\/li>\n<li data-start=\"2671\" data-end=\"2711\">\n<p data-start=\"2673\" data-end=\"2711\">Dasar pelaporan berita oleh jurnalis<\/p>\n<\/li>\n<li data-start=\"2712\" data-end=\"2764\">\n<p data-start=\"2714\" data-end=\"2764\">Arsip informasi yang dapat dipertanggungjawabkan<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2766\" data-end=\"2866\">TikTok News <em data-start=\"2778\" data-end=\"2795\">bisa saja viral<\/em>, namun tidak selalu akurat. Press release tetap menjadi sumber primer.<\/p>\n<hr data-start=\"2868\" data-end=\"2871\" \/>\n<h3 data-start=\"2873\" data-end=\"2933\"><strong data-start=\"2877\" data-end=\"2933\">2. Press Release Mendukung Reputasi dan Kredibilitas<\/strong><\/h3>\n<p data-start=\"2935\" data-end=\"3035\">Brand membutuhkan wacana yang terkontrol untuk menjaga citra dan reputasi. Press release memberikan:<\/p>\n<ul data-start=\"3037\" data-end=\"3148\">\n<li data-start=\"3037\" data-end=\"3074\">\n<p data-start=\"3039\" data-end=\"3074\">Narasi yang utuh dan dapat diatur<\/p>\n<\/li>\n<li data-start=\"3075\" data-end=\"3114\">\n<p data-start=\"3077\" data-end=\"3114\">Bahasa korporat yang sesuai standar<\/p>\n<\/li>\n<li data-start=\"3115\" data-end=\"3148\">\n<p data-start=\"3117\" data-end=\"3148\">Kejelasan fakta tanpa spekulasi<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3150\" data-end=\"3277\">Ketika menghadapi krisis atau isu, press release menjadi instrumen yang lebih kuat dan kredibel dibanding konten pendek TikTok.<\/p>\n<hr data-start=\"3279\" data-end=\"3282\" \/>\n<h3 data-start=\"3284\" data-end=\"3348\"><strong data-start=\"3288\" data-end=\"3348\">3. Press Release adalah Dokumentasi untuk Media &amp; Bisnis<\/strong><\/h3>\n<p data-start=\"3350\" data-end=\"3403\">Perusahaan membutuhkan bukti dokumentasi resmi untuk:<\/p>\n<ul data-start=\"3405\" data-end=\"3554\">\n<li data-start=\"3405\" data-end=\"3426\">\n<p data-start=\"3407\" data-end=\"3426\">Peluncuran produk<\/p>\n<\/li>\n<li data-start=\"3427\" data-end=\"3472\">\n<p data-start=\"3429\" data-end=\"3472\">Pengumuman merger atau analisis finansial<\/p>\n<\/li>\n<li data-start=\"3473\" data-end=\"3511\">\n<p data-start=\"3475\" data-end=\"3511\">Pengumuman kebijakan atau kampanye<\/p>\n<\/li>\n<li data-start=\"3512\" data-end=\"3533\">\n<p data-start=\"3514\" data-end=\"3533\">Penanganan krisis<\/p>\n<\/li>\n<li data-start=\"3534\" data-end=\"3554\">\n<p data-start=\"3536\" data-end=\"3554\">Pernyataan hukum<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3556\" data-end=\"3613\">Konten TikTok tidak bisa menggantikan dokumen formal ini.<\/p>\n<hr data-start=\"3615\" data-end=\"3618\" \/>\n<h3 data-start=\"3620\" data-end=\"3693\"><strong data-start=\"3624\" data-end=\"3693\">4. Press Release Diperlukan untuk Distribusi ke Media Profesional<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4757\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110437.033-1024x536.jpg\" alt=\"\" width=\"735\" height=\"385\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110437.033-1024x536.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110437.033-300x157.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110437.033-768x402.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110437.033.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p data-start=\"3695\" data-end=\"3853\">Meskipun TikTok berkembang, jurnalis profesional dan media mainstream tetap mengandalkan press release sebagai dasar pemberitaan. Press release dapat menjaga:<\/p>\n<ul data-start=\"3855\" data-end=\"3924\">\n<li data-start=\"3855\" data-end=\"3876\">\n<p data-start=\"3857\" data-end=\"3876\">Konsistensi pesan<\/p>\n<\/li>\n<li data-start=\"3877\" data-end=\"3899\">\n<p data-start=\"3879\" data-end=\"3899\">Konteks yang tepat<\/p>\n<\/li>\n<li data-start=\"3900\" data-end=\"3924\">\n<p data-start=\"3902\" data-end=\"3924\">Informasi yang lengkap<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3926\" data-end=\"3991\">Sementara TikTok News sering memfragmentasi konteks demi hiburan.<\/p>\n<hr data-start=\"3993\" data-end=\"3996\" \/>\n<h2 data-start=\"3998\" data-end=\"4044\"><strong data-start=\"4001\" data-end=\"4044\">Apakah Press Release Perlu Beradaptasi?<\/strong><\/h2>\n<p data-start=\"4046\" data-end=\"4198\">Jawabannya: <strong data-start=\"4058\" data-end=\"4089\">YA, dan ini sangat penting.<\/strong><br data-start=\"4089\" data-end=\"4092\" \/>Jika brand tetap menggunakan format lama tanpa adaptasi digital, press release akan kehilangan daya saing.<\/p>\n<h3 data-start=\"4200\" data-end=\"4249\"><strong data-start=\"4204\" data-end=\"4249\">1. Press Release Harus Lebih Storytelling<\/strong><\/h3>\n<p data-start=\"4251\" data-end=\"4336\">Generasi digital tidak hanya mencari data, tetapi cerita. Press release modern perlu:<\/p>\n<ul data-start=\"4338\" data-end=\"4439\">\n<li data-start=\"4338\" data-end=\"4367\">\n<p data-start=\"4340\" data-end=\"4367\">Menggunakan angle menarik<\/p>\n<\/li>\n<li data-start=\"4368\" data-end=\"4397\">\n<p data-start=\"4370\" data-end=\"4397\">Memasukkan konteks sosial<\/p>\n<\/li>\n<li data-start=\"4398\" data-end=\"4439\">\n<p data-start=\"4400\" data-end=\"4439\">Menggabungkan storytelling dengan fakta<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4441\" data-end=\"4444\" \/>\n<h3 data-start=\"4446\" data-end=\"4510\"><strong data-start=\"4450\" data-end=\"4510\">2. Press Release Harus Terintegrasi Dengan Konten Visual<\/strong><\/h3>\n<p data-start=\"4512\" data-end=\"4576\">Karena media sosial mendominasi, press release harus dilengkapi:<\/p>\n<ul data-start=\"4578\" data-end=\"4676\">\n<li data-start=\"4578\" data-end=\"4592\">\n<p data-start=\"4580\" data-end=\"4592\">Infografis<\/p>\n<\/li>\n<li data-start=\"4593\" data-end=\"4613\">\n<p data-start=\"4595\" data-end=\"4613\">Foto profesional<\/p>\n<\/li>\n<li data-start=\"4614\" data-end=\"4631\">\n<p data-start=\"4616\" data-end=\"4631\">Video singkat<\/p>\n<\/li>\n<li data-start=\"4632\" data-end=\"4676\">\n<p data-start=\"4634\" data-end=\"4676\">Potongan konten untuk TikTok &amp; Instagram<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4678\" data-end=\"4728\">Dengan cara ini, informasi resmi tetap bisa viral.<\/p>\n<hr data-start=\"4730\" data-end=\"4733\" \/>\n<h3 data-start=\"4735\" data-end=\"4769\"><strong data-start=\"4739\" data-end=\"4769\">3. Mengoptimalkan SEO News<\/strong><\/h3>\n<p data-start=\"4771\" data-end=\"4843\">Karena konsumsi berita digital meningkat, press release harus ramah SEO:<\/p>\n<ul data-start=\"4845\" data-end=\"5025\">\n<li data-start=\"4845\" data-end=\"4872\">\n<p data-start=\"4847\" data-end=\"4872\">Gunakan keyword relevan<\/p>\n<\/li>\n<li data-start=\"4873\" data-end=\"4907\">\n<p data-start=\"4875\" data-end=\"4907\">Buat judul yang dicari audiens<\/p>\n<\/li>\n<li data-start=\"4908\" data-end=\"4939\">\n<p data-start=\"4910\" data-end=\"4939\">Optimalkan meta description<\/p>\n<\/li>\n<li data-start=\"4940\" data-end=\"4979\">\n<p data-start=\"4942\" data-end=\"4979\">Gunakan struktur berita jurnalistik<\/p>\n<\/li>\n<li data-start=\"4980\" data-end=\"5025\">\n<p data-start=\"4982\" data-end=\"5025\">Sertakan data yang mudah dicari di Google<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5027\" data-end=\"5121\">Brand yang mengabaikan SEO akan kalah oleh creator TikTok yang lebih cepat menyebarkan berita.<\/p>\n<hr data-start=\"5123\" data-end=\"5126\" \/>\n<h3 data-start=\"5128\" data-end=\"5176\"><strong data-start=\"5132\" data-end=\"5176\">4. Press Release Harus Singkat dan Padat<\/strong><\/h3>\n<p data-start=\"5178\" data-end=\"5270\">Era TikTok mengajarkan bahwa audiens ingin informasi cepat.<br data-start=\"5237\" data-end=\"5240\" \/>Press release modern idealnya:<\/p>\n<ul data-start=\"5272\" data-end=\"5412\">\n<li data-start=\"5272\" data-end=\"5305\">\n<p data-start=\"5274\" data-end=\"5305\">Tidak lebih dari 400\u2013600 kata<\/p>\n<\/li>\n<li data-start=\"5306\" data-end=\"5346\">\n<p data-start=\"5308\" data-end=\"5346\">Memprioritaskan poin penting di awal<\/p>\n<\/li>\n<li data-start=\"5347\" data-end=\"5375\">\n<p data-start=\"5349\" data-end=\"5375\">Menggunakan bullet point<\/p>\n<\/li>\n<li data-start=\"5376\" data-end=\"5412\">\n<p data-start=\"5378\" data-end=\"5412\">Menghindari kalimat bertele-tele<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5414\" data-end=\"5459\">Format lama yang panjang sudah tidak efisien.<\/p>\n<hr data-start=\"5461\" data-end=\"5464\" \/>\n<h2 data-start=\"5466\" data-end=\"5528\"><strong data-start=\"5469\" data-end=\"5528\">Teknologi AI Menguatkan Kembali Relevansi Press Release<\/strong><\/h2>\n<p data-start=\"5530\" data-end=\"5633\">Di era digital 2025, AI justru memperkuat fungsi press release, bukan melemahkannya. Tools AI membantu:<\/p>\n<ul data-start=\"5635\" data-end=\"5844\">\n<li data-start=\"5635\" data-end=\"5679\">\n<p data-start=\"5637\" data-end=\"5679\">Menyusun draft press release lebih cepat<\/p>\n<\/li>\n<li data-start=\"5680\" data-end=\"5719\">\n<p data-start=\"5682\" data-end=\"5719\">Melakukan analisis dampak publikasi<\/p>\n<\/li>\n<li data-start=\"5720\" data-end=\"5758\">\n<p data-start=\"5722\" data-end=\"5758\">Menentukan waktu terbaik publikasi<\/p>\n<\/li>\n<li data-start=\"5759\" data-end=\"5788\">\n<p data-start=\"5761\" data-end=\"5788\">Memprediksi potensi viral<\/p>\n<\/li>\n<li data-start=\"5789\" data-end=\"5844\">\n<p data-start=\"5791\" data-end=\"5844\">Menghubungkan press release dengan media yang tepat<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5846\" data-end=\"5907\">Dengan AI, press release menjadi lebih terukur dan strategis.<\/p>\n<hr data-start=\"5909\" data-end=\"5912\" \/>\n<h2 data-start=\"5914\" data-end=\"5976\"><strong data-start=\"5917\" data-end=\"5976\">Kolaborasi Press Release dan TikTok: Strategi Baru 2025<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4758\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110508.900-1024x536.jpg\" alt=\"\" width=\"735\" height=\"385\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110508.900-1024x536.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110508.900-300x157.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110508.900-768x402.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/11\/Personal-BRanding-2025-11-18T110508.900.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p data-start=\"5978\" data-end=\"6068\">Daripada mempertentangkan press release dan TikTok News, brand sebaiknya menggabungkannya.<\/p>\n<h3 data-start=\"6070\" data-end=\"6108\"><strong data-start=\"6074\" data-end=\"6108\">Press Release \u2192 TikTok Content<\/strong><\/h3>\n<p data-start=\"6110\" data-end=\"6156\">Setiap press release dapat dikonversi menjadi:<\/p>\n<ul data-start=\"6158\" data-end=\"6322\">\n<li data-start=\"6158\" data-end=\"6187\">\n<p data-start=\"6160\" data-end=\"6187\">Video pengumuman 30 detik<\/p>\n<\/li>\n<li data-start=\"6188\" data-end=\"6218\">\n<p data-start=\"6190\" data-end=\"6218\">Storytelling oleh karyawan<\/p>\n<\/li>\n<li data-start=\"6219\" data-end=\"6258\">\n<p data-start=\"6221\" data-end=\"6258\">Behind the scenes peluncuran produk<\/p>\n<\/li>\n<li data-start=\"6259\" data-end=\"6290\">\n<p data-start=\"6261\" data-end=\"6290\">Q&amp;A dari poin press release<\/p>\n<\/li>\n<li data-start=\"6291\" data-end=\"6322\">\n<p data-start=\"6293\" data-end=\"6322\">Infografis untuk TikTok Slide<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"6324\" data-end=\"6366\"><strong data-start=\"6328\" data-end=\"6366\">TikTok \u2192 Amplifikasi Press Release<\/strong><\/h3>\n<p data-start=\"6368\" data-end=\"6388\">Konten TikTok dapat:<\/p>\n<ul data-start=\"6390\" data-end=\"6533\">\n<li data-start=\"6390\" data-end=\"6433\">\n<p data-start=\"6392\" data-end=\"6433\">Mengarahkan penonton ke informasi resmi<\/p>\n<\/li>\n<li data-start=\"6434\" data-end=\"6481\">\n<p data-start=\"6436\" data-end=\"6481\">Memperjelas poin-poin penting press release<\/p>\n<\/li>\n<li data-start=\"6482\" data-end=\"6506\">\n<p data-start=\"6484\" data-end=\"6506\">Membangun engagement<\/p>\n<\/li>\n<li data-start=\"6507\" data-end=\"6533\">\n<p data-start=\"6509\" data-end=\"6533\">Mengontrol narasi publik<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6535\" data-end=\"6612\">Dengan begitu, brand mendapat dua kekuatan: <strong data-start=\"6579\" data-end=\"6593\">formalitas<\/strong> dan <strong data-start=\"6598\" data-end=\"6611\">viralitas<\/strong>.<\/p>\n<hr data-start=\"6614\" data-end=\"6617\" \/>\n<h2 data-start=\"6619\" data-end=\"6688\"><strong data-start=\"6622\" data-end=\"6688\">Kesimpulan: Masih Relevankah Press Release di Era TikTok News?<\/strong><\/h2>\n<p data-start=\"6690\" data-end=\"6893\">Jawabannya: <strong data-start=\"6702\" data-end=\"6751\">Sangat relevan, tetapi harus bertransformasi.<\/strong><br data-start=\"6751\" data-end=\"6754\" \/>Press release tetap menjadi pondasi komunikasi resmi brand, sedangkan TikTok adalah platform amplifikasi yang mempercepat penyebaran pesan.<\/p>\n<p data-start=\"6895\" data-end=\"6920\">Press release memberikan:<\/p>\n<p data-start=\"6922\" data-end=\"7020\">\u2714 Kredibilitas<br data-start=\"6936\" data-end=\"6939\" \/>\u2714 Struktur<br data-start=\"6949\" data-end=\"6952\" \/>\u2714 Verifikasi<br data-start=\"6964\" data-end=\"6967\" \/>\u2714 Kompleksitas informasi<br data-start=\"6991\" data-end=\"6994\" \/>\u2714 Dokumentasi<br data-start=\"7007\" data-end=\"7010\" \/>\u2714 Reputasi<\/p>\n<p data-start=\"7022\" data-end=\"7050\">Sementara TikTok memberikan:<\/p>\n<p data-start=\"7052\" data-end=\"7126\">\u2714 Jangkauan<br data-start=\"7063\" data-end=\"7066\" \/>\u2714 Viralitas<br data-start=\"7077\" data-end=\"7080\" \/>\u2714 Engagement<br data-start=\"7092\" data-end=\"7095\" \/>\u2714 Popularitas<br data-start=\"7108\" data-end=\"7111\" \/>\u2714 Narasi visual<\/p>\n<p data-start=\"7128\" data-end=\"7279\">Keduanya tidak saling menggantikan, melainkan saling melengkapi.<br data-start=\"7192\" data-end=\"7195\" \/>Brand yang memahami sinergi ini akan menjadi pemenang dalam komunikasi digital 2025.<\/p>\n<p data-start=\"7128\" data-end=\"7279\">Anda ingin brand atau acara Anda mendapat sorotan media yang besar?<br \/>\nDengan\u00a0<a href=\"https:\/\/akudigital.com\/jasa-press-release.php\">jasa press release<\/a>\u00a0Akudigital,<br \/>\nAnda dapat memastikan bahwa berita tentang Anda akan mencapai ribuan mata dan telinga yang ingin mendengar.<br \/>\nKami akan membantu Anda menyusun cerita yang menarik dan memastikan pesan Anda sampai ke tangan para jurnalis yang tepat.<br \/>\nJadikan setiap momen berharga Anda menjadi headline yang menggetarkan dengan bantuan<a href=\"https:\/\/akudigital.com\/jasa-press-release.php\">\u00a0jasa press release<\/a>\u00a0Akudigital.<br \/>\nKlik link berikut untuk\u00a0<a href=\"https:\/\/wa.me\/6287886446411?text=Halo,%20Saya%20ingin%20bertanya%20tentang%20press%20release%20akudigital,%20Saya%20tau%20dari%20Blog%20https:\/\/akudigital.com\/\">konsultasi gratis via whatsapp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam beberapa tahun terakhir, lanskap media mengalami perubahan drastis. Jika &hellip; <\/p>\n","protected":false},"author":4,"featured_media":4759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformasi Media: Apakah Press Release Masih Relevan di Era TikTok News?<\/title>\n<meta name=\"description\" content=\"Press release tetap relevan di era TikTok News. 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