{"id":4523,"date":"2025-10-16T07:07:50","date_gmt":"2025-10-16T07:07:50","guid":{"rendered":"https:\/\/akudigital.com\/bisnis-tips\/?p=4523"},"modified":"2026-10-03T08:02:51","modified_gmt":"2026-10-03T01:02:51","slug":"contoh-press-release-hotel-yang-menarik-perhatian","status":"publish","type":"post","link":"https:\/\/akudigital.com\/bisnis-tips\/contoh-press-release-hotel-yang-menarik-perhatian\/","title":{"rendered":"Contoh Press Release Hotel yang Menarik Perhatian"},"content":{"rendered":"<p><strong>Contoh press release hotel<\/strong> yang menarik perhatian media selalu punya sudut berita yang jelas, misalnya pembukaan hotel, renovasi, paket musiman, penghargaan, kolaborasi kuliner, atau program keberlanjutan. Naskahnya disusun dengan struktur jurnalistik: judul informatif, lead 5W+1H, detail fasilitas dan data, kutipan General Manager, boilerplate hotel, dan kontak media. Di artikel ini Anda mendapatkan pengertian, struktur, tiga contoh press release hotel lengkap (termasuk versi bahasa Inggris), tips, dan strategi distribusinya.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/10\/Personal-BRanding-2025-10-16T140528.902-1024x536.jpg\" alt=\"Contoh press release hotel\" width=\"735\" height=\"385\" \/><\/p>\n<h2>Apa Itu Press Release Hotel?<\/h2>\n<p>Press release hotel adalah siaran pers resmi yang dibuat oleh manajemen atau tim marketing hotel untuk mengumumkan informasi bernilai berita kepada media, seperti media pariwisata, gaya hidup, bisnis, maupun portal berita umum. Tujuannya meningkatkan eksposur, membangun citra merek hotel, dan menarik tamu, mitra korporat, serta penyelenggara acara.<\/p>\n<h2>Fungsi Press Release dalam Industri Perhotelan<\/h2>\n<ul>\n<li><strong>Promosi yang kredibel.<\/strong> Liputan media lebih dipercaya calon tamu dibanding iklan.<\/li>\n<li><strong>Mendukung penjualan kamar dan paket<\/strong>, terutama saat musim liburan dan periode sepi.<\/li>\n<li><strong>Menarik segmen MICE dan korporat<\/strong> melalui berita fasilitas dan kapasitas ruang acara.<\/li>\n<li><strong>Memperkuat reputasi dan SEO<\/strong> lewat penyebutan nama hotel di banyak media.<\/li>\n<li><strong>Mengelola komunikasi krisis<\/strong> bila terjadi insiden atau ulasan negatif yang viral.<\/li>\n<\/ul>\n<h2>Momen yang Layak Dijadikan Press Release Hotel<\/h2>\n<table>\n<thead>\n<tr>\n<th>Momen<\/th>\n<th>Contoh Sudut Berita<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Pembukaan hotel<\/td>\n<td>Hotel baru di destinasi wisata, jumlah kamar, fasilitas unggulan<\/td>\n<\/tr>\n<tr>\n<td>Renovasi atau fasilitas baru<\/td>\n<td>Rooftop, spa, ballroom, kolam renang baru<\/td>\n<\/tr>\n<tr>\n<td>Paket musiman<\/td>\n<td>Ramadan, Natal dan Tahun Baru, libur sekolah<\/td>\n<\/tr>\n<tr>\n<td>Penghargaan<\/td>\n<td>Penghargaan industri, sertifikasi keberlanjutan<\/td>\n<\/tr>\n<tr>\n<td>Kolaborasi<\/td>\n<td>Chef tamu, kolaborasi dengan UMKM atau seniman lokal<\/td>\n<\/tr>\n<tr>\n<td>Ulang tahun hotel<\/td>\n<td>Program terima kasih untuk tamu, kegiatan sosial<\/td>\n<\/tr>\n<tr>\n<td>Pergantian manajemen<\/td>\n<td>Penunjukan General Manager baru<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Panduan khusus tersedia di artikel <a href=\"https:\/\/akudigital.com\/bisnis-tips\/cara-menulis-contoh-press-release-grand-opening-hotel\/\">press release grand opening hotel<\/a> dan <a href=\"https:\/\/akudigital.com\/bisnis-tips\/cara-membuat-contoh-press-release-ulang-tahun-hotel\/\">press release ulang tahun hotel<\/a>.<\/p>\n<p><a href=\"https:\/\/akudigital.com\/jasa-press-release\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/press-release-1024x293.jpg\" alt=\"Jasa press release Akudigital\" width=\"735\" height=\"210\" \/><\/a><\/p>\n<h2>Struktur Penulisan Press Release Hotel<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/10\/Personal-BRanding-2025-10-16T141615.889-1024x536.jpg\" alt=\"Struktur press release hotel\" width=\"735\" height=\"385\" \/><\/p>\n<ol>\n<li><strong>Judul:<\/strong> nama hotel + informasi utama.<\/li>\n<li><strong>Subjudul:<\/strong> manfaat atau detail menarik.<\/li>\n<li><strong>Dateline:<\/strong> kota dan tanggal.<\/li>\n<li><strong>Lead:<\/strong> 5W+1H.<\/li>\n<li><strong>Isi:<\/strong> fasilitas, harga atau periode paket, data (jumlah kamar, kapasitas), dan konteks destinasi.<\/li>\n<li><strong>Kutipan:<\/strong> General Manager, Director of Sales, atau Executive Chef.<\/li>\n<li><strong>Boilerplate:<\/strong> profil hotel dan grup pengelola.<\/li>\n<li><strong>Kontak media dan media kit:<\/strong> foto resolusi tinggi kamar, fasilitas, dan eksterior.<\/li>\n<\/ol>\n<h2>Contoh 1: Press Release Paket Liburan Hotel<\/h2>\n<blockquote>\n<p><strong>Hotel Azure Sky Bali Hadirkan Paket &#8220;Family Escape&#8221; untuk Libur Sekolah Juni\u2013Juli 2026<\/strong><br \/>\n<em>Menginap Dua Malam dengan Aktivitas Budaya Bali Gratis untuk Anak<\/em><\/p>\n<p><strong>Denpasar, 2 Mei 2026<\/strong> \u2013 Hotel Azure Sky Bali meluncurkan paket &#8220;Family Escape&#8221; untuk periode libur sekolah 15 Juni\u201320 Juli 2026. Paket ini mencakup menginap dua malam, sarapan untuk empat orang, serta kelas menari dan membuat canang untuk anak di Kids Club hotel.<\/p>\n<p>Paket ini dirancang untuk keluarga yang mencari liburan dengan pengalaman budaya, tanpa harus keluar jauh dari area hotel.<\/p>\n<p>&#8220;Liburan keluarga terbaik adalah yang memberi cerita untuk dibawa pulang anak-anak,&#8221; ujar Made Santika, General Manager Hotel Azure Sky Bali.<\/p>\n<p>Pemesanan dapat dilakukan melalui situs resmi hotel dan agen perjalanan mitra mulai 5 Mei 2026.<\/p>\n<p><strong>Tentang Hotel Azure Sky Bali<\/strong><br \/>Hotel bintang empat dengan 180 kamar di kawasan Sanur, Bali.<\/p>\n<p><strong>Kontak Media:<\/strong> Putu Ayu | pr@azuresky.co.id | 0812-3333-4444<\/p>\n<\/blockquote>\n<h2>Contoh 2: Press Release Fasilitas Baru Hotel<\/h2>\n<blockquote>\n<p><strong>Hotel Nirwana Resort Lombok Resmikan Restoran Rooftop dengan Menu Berbahan Pangan Lokal<\/strong><\/p>\n<p><strong>Mataram, 10 Juni 2026<\/strong> \u2013 Hotel Nirwana Resort Lombok meresmikan restoran rooftop &#8220;Senja&#8221; berkapasitas 80 kursi yang menyajikan menu berbahan pangan dari petani dan nelayan lokal Lombok. Restoran dibuka untuk tamu hotel dan umum setiap hari pukul 16.00\u201323.00 WITA.<\/p>\n<p>&#8220;Kami ingin tamu merasakan Lombok dari piringnya, sekaligus mendukung ekonomi warga sekitar,&#8221; kata Chef Adi Wirawan, Executive Chef Hotel Nirwana Resort.<\/p>\n<p><strong>Kontak Media:<\/strong> Lina | media@nirwanaresort.id | 0813-4444-5555<\/p>\n<\/blockquote>\n<h2>Contoh 3: Hotel Press Release Sample (English Version)<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/10\/Personal-BRanding-2025-10-16T144436.267-1024x536.jpg\" alt=\"Hotel press release example\" width=\"735\" height=\"385\" \/><\/p>\n<p>Untuk menjangkau media dan wisatawan internasional, berikut contoh hotel press release dalam bahasa Inggris:<\/p>\n<blockquote>\n<p><strong>The Grand Aster Hotel Jakarta Unveils Newly Renovated Executive Floor for Business Travelers<\/strong><\/p>\n<p><strong>JAKARTA, July 1, 2026<\/strong> \u2013 The Grand Aster Hotel Jakarta today unveiled its newly renovated Executive Floor, featuring 45 upgraded rooms, a private lounge, and a co-working space designed for business travelers in the city&#8217;s central business district.<\/p>\n<p>&#8220;Business travelers need a place where they can work and rest seamlessly. Our new Executive Floor is built around that need,&#8221; said Michael Tan, General Manager of The Grand Aster Hotel Jakarta.<\/p>\n<p><strong>About The Grand Aster Hotel Jakarta<\/strong><br \/>A 300-room upscale business hotel located in Jakarta&#8217;s Sudirman district.<\/p>\n<p><strong>Media Contact:<\/strong> Anita | press@grandaster.co.id | +62 812 5555 6666<\/p>\n<\/blockquote>\n<p><em>Seluruh nama hotel dan data pada contoh di atas fiktif dan hanya ilustrasi.<\/em> Tips menulis rilis berbahasa Inggris ada di artikel <a href=\"https:\/\/akudigital.com\/bisnis-tips\/panduan-menulis-press-release-dalam-bahasa-inggris\/\">panduan menulis press release dalam bahasa Inggris<\/a>.<\/p>\n<h2>Strategi Promosi Hotel Melalui Press Release<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/10\/Personal-BRanding-2025-10-16T144820.269-1024x536.jpg\" alt=\"Strategi promosi hotel melalui press release\" width=\"735\" height=\"385\" \/><\/p>\n<ul>\n<li><strong>Pilih angle yang menarik<\/strong>: pengalaman lokal, keberlanjutan, kuliner, atau tren wisata.<\/li>\n<li><strong>Gunakan data<\/strong>: jumlah kamar, kapasitas ballroom, tingkat hunian, atau jumlah UMKM mitra.<\/li>\n<li><strong>Tambahkan kutipan narasumber<\/strong> dari GM atau chef.<\/li>\n<li><strong>Gunakan bahasa jurnalistik<\/strong> dan hindari kata superlatif.<\/li>\n<li><strong>Siapkan foto profesional<\/strong>: kamar, fasilitas, makanan, dan suasana.<\/li>\n<\/ul>\n<h2>Kesalahan Umum dalam Press Release Hotel<\/h2>\n<ul>\n<li>Isinya seperti brosur harga kamar tanpa nilai berita.<\/li>\n<li>Foto berkualitas rendah atau tidak disertakan.<\/li>\n<li>Tidak menyebut periode promo dan cara pemesanan dengan jelas.<\/li>\n<li>Dikirim terlalu dekat dengan tanggal promo.<\/li>\n<li>Hanya dikirim ke media umum, tanpa media travel dan gaya hidup.<\/li>\n<\/ul>\n<h2>Strategi Distribusi Press Release Hotel<\/h2>\n<ul>\n<li>Media travel dan gaya hidup nasional.<\/li>\n<li>Media lokal di kota lokasi hotel.<\/li>\n<li>Media bisnis untuk berita MICE dan korporat.<\/li>\n<li>Newsroom website hotel, media sosial, dan newsletter tamu.<\/li>\n<li>Travel blogger dan kreator konten wisata.<\/li>\n<\/ul>\n<p>Waktu ideal pengiriman adalah 3\u20136 minggu sebelum periode promo atau pembukaan. Untuk konteks pariwisata yang lebih luas, baca <a href=\"https:\/\/akudigital.com\/bisnis-tips\/press-release-pariwisata\/\">strategi press release pariwisata<\/a>.<\/p>\n<h2>FAQ<\/h2>\n<h3>Apa isi utama press release hotel?<\/h3>\n<p>Informasi utama (pembukaan, paket, fasilitas, penghargaan), detail dan data pendukung, kutipan manajemen, profil hotel, serta kontak media.<\/p>\n<h3>Kapan hotel sebaiknya mengirim press release?<\/h3>\n<p>Saat ada momen bernilai berita, seperti pembukaan, fasilitas baru, paket musiman, penghargaan, atau ulang tahun hotel. Kirim 3\u20136 minggu sebelum momen tersebut.<\/p>\n<h3>Apakah press release hotel perlu versi bahasa Inggris?<\/h3>\n<p>Perlu jika hotel menyasar wisatawan mancanegara atau media internasional, terutama untuk hotel di destinasi wisata seperti Bali, Lombok, atau Labuan Bajo.<\/p>\n<h3>Siapa narasumber yang tepat untuk press release hotel?<\/h3>\n<p>General Manager untuk berita korporat, Executive Chef untuk berita kuliner, dan Director of Sales untuk paket atau MICE.<\/p>\n<h3>Berapa panjang ideal press release hotel?<\/h3>\n<p>Sekitar 300\u2013500 kata, dengan tautan media kit berisi foto resolusi tinggi.<\/p>\n<h2>Kesimpulan<\/h2>\n<p>Press release hotel adalah investasi komunikasi jangka panjang yang membantu hotel tampil kredibel di media, menarik tamu dan mitra korporat, serta memperkuat visibilitas online. Gunakan momen yang bernilai berita, susun naskah dengan struktur jurnalistik, lengkapi dengan data, kutipan, dan foto profesional, lalu distribusikan ke media yang tepat.<\/p>\n<p>Untuk contoh di luar sektor perhotelan, lihat <a href=\"https:\/\/akudigital.com\/bisnis-tips\/contoh-press-release-yang-baik\/\">contoh press release yang baik<\/a>.<\/p>\n<p><strong>Artikel terkait:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/akudigital.com\/bisnis-tips\/contoh-press-release-perusahaan\/\">Contoh Press Release Perusahaan yang Baik dan SEO Friendly<\/a><\/li>\n<li><a href=\"https:\/\/akudigital.com\/bisnis-tips\/template-press-release-komunitas\/\">Template Press Release Komunitas<\/a><\/li>\n<li><a href=\"https:\/\/akudigital.com\/bisnis-tips\/template-press-release-film\/\">Template Press Release Film<\/a><\/li>\n<\/ul>\n<h2>Ingin Press Release Anda Benar-Benar Tayang di Media?<\/h2>\n<p>Menyusun naskah yang layak berita baru separuh pekerjaan. Separuh lainnya adalah memastikan rilis itu sampai ke redaksi yang tepat dan benar-benar dipublikasikan. Di sinilah <a href=\"https:\/\/akudigital.com\/jasa-press-release\">jasa press release Akudigital<\/a> bisa membantu.<\/p>\n<ul>\n<li><strong>Penulisan naskah bergaya jurnalistik<\/strong> oleh tim yang terbiasa menulis untuk redaksi media.<\/li>\n<li><strong>Pemilihan media yang relevan<\/strong> dengan industri dan target audiens Anda.<\/li>\n<li><strong>Distribusi ke jaringan media online nasional<\/strong>, tanpa perlu menghubungi redaksi satu per satu.<\/li>\n<li><strong>Laporan tautan berita yang tayang<\/strong>, sehingga hasilnya bisa Anda ukur.<\/li>\n<\/ul>\n<p>Belum yakin momen bisnis Anda layak diberitakan? Ceritakan dulu rencananya, dan tim kami bantu mencarikan sudut beritanya.<\/p>\n<p><a href=\"https:\/\/wa.me\/6287886446411?text=Halo%20Akudigital%2C%20saya%20ingin%20konsultasi%20gratis%20press%20release%0A%0A%F0%9F%93%8D%20Sumber%3A%20Blog%20SEO\"><strong>Konsultasi Gratis via WhatsApp<\/strong><\/a> &nbsp;|&nbsp; <a href=\"https:\/\/akudigital.com\/jasa-press-release\">Lihat layanan jasa press release Akudigital<\/a><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Apa isi utama press release hotel?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Informasi utama (pembukaan, paket, fasilitas, penghargaan), detail dan data pendukung, kutipan manajemen, profil hotel, serta kontak media.\"}}, {\"@type\": \"Question\", \"name\": \"Kapan hotel sebaiknya mengirim press release?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Saat ada momen bernilai berita, seperti pembukaan, fasilitas baru, paket musiman, penghargaan, atau ulang tahun hotel. 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&hellip; <\/p>\n","protected":false},"author":4,"featured_media":4526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"contoh press release hotel","_yoast_wpseo_title":"Contoh Press Release Hotel + Sample Bahasa Inggris dan Strukturnya","_yoast_wpseo_metadesc":"3 contoh press release hotel lengkap, termasuk hotel press release sample bahasa Inggris, plus struktur, momen yang layak diberitakan, tips, dan strategi distribusi.","footnotes":""},"categories":[22],"tags":[],"class_list":["post-4523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contoh Press Release Hotel + Sample Bahasa Inggris dan Strukturnya<\/title>\n<meta name=\"description\" content=\"3 contoh press release hotel lengkap, termasuk hotel press 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