{"id":3809,"date":"2025-09-03T04:01:11","date_gmt":"2025-09-03T04:01:11","guid":{"rendered":"https:\/\/akudigital.com\/bisnis-tips\/?p=3809"},"modified":"2025-09-03T04:01:11","modified_gmt":"2025-09-03T04:01:11","slug":"pemanfaatan-big-data-dalam-digital-marketing","status":"publish","type":"post","link":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/","title":{"rendered":"Pemanfaatan big data dalam digital marketing"},"content":{"rendered":"<h2>Membaca Pola di Balik Angka : Peran Krusial Big Data dalam Dunia Digital Marketing<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3810\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105829.369-1024x536.jpg\" alt=\"\" width=\"735\" height=\"385\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105829.369-1024x536.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105829.369-300x157.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105829.369-768x402.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105829.369.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>Di era digital yang penuh dengan informasi, setiap klik, setiap kunjungan, dan setiap interaksi online menghasilkan jejak data yang tak terhingga. Volume data yang masif dan bervariasi ini, dikenal sebagai <b>Big Data<\/b>, bukan lagi sekadar tumpukan informasi, melainkan aset paling berharga bagi para pemasar. Pemanfaatan <i>big data<\/i> dalam <i>digital marketing<\/i> telah mengubah cara perusahaan memahami konsumen, merancang strategi, dan mengukur keberhasilan.<\/p>\n<h3>Mengapa Big Data Begitu Penting?<\/h3>\n<p>Tanpa <i>big data<\/i>, <i>digital marketing<\/i> ibarat menembak dalam kegelapan. Para pemasar hanya bisa mengandalkan asumsi atau data yang terbatas. Dengan <i>big data<\/i>, setiap keputusan didasarkan pada fakta yang kuat. Ini memungkinkan perusahaan untuk bergerak dari pendekatan &#8220;satu ukuran untuk semua&#8221; ke strategi yang sangat terpersonalisasi, meningkatkan relevansi dan efektivitas kampanye.<\/p>\n<p><a href=\"https:\/\/akudigital.com\/jasa-press-release.php\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-804\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/1-2-1024x293.jpg\" alt=\"jasa press release\" width=\"735\" height=\"210\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/1-2-1024x293.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/1-2-300x86.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/1-2-768x219.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/1-2-1536x439.jpg 1536w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2024\/05\/1-2.jpg 1641w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/p>\n<h3>Bagaimana Big Data Digunakan dalam Digital Marketing?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3811\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105856.403-1024x536.jpg\" alt=\"\" width=\"735\" height=\"385\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105856.403-1024x536.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105856.403-300x157.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105856.403-768x402.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105856.403.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>Pemanfaatan <i>big data<\/i> tidak hanya sekadar mengumpulkan data. Prosesnya mencakup analisis mendalam untuk menemukan pola, tren, dan wawasan yang tersembunyi. Berikut adalah beberapa aplikasi utamanya:<\/p>\n<ul>\n<li><b>Personalisasi Konten dan Iklan:<\/b> Berkat <i>big data<\/i>, pemasar dapat menganalisis riwayat penelusuran, perilaku belanja, dan preferensi pengguna untuk menyajikan iklan atau konten yang sangat relevan. Misalnya, jika Anda sering mencari produk olahraga, sistem akan menampilkan iklan sepatu lari atau pakaian olahraga. Personalisasi ini secara signifikan meningkatkan tingkat konversi dan <i>engagement<\/i>.<\/li>\n<li><b>Segmentasi Audiens yang Akurat:<\/b> <i>Big data<\/i> memungkinkan pemasar untuk membagi audiens mereka ke dalam segmen yang lebih spesifik, tidak hanya berdasarkan demografi, tetapi juga berdasarkan minat, perilaku, dan kebiasaan belanja. Dengan pemahaman yang lebih dalam tentang setiap segmen, agensi dapat membuat pesan yang lebih tertarget dan kampanye yang lebih efektif.<\/li>\n<li><b>Analisis Sentimen Konsumen:<\/b> Dengan menganalisis data dari media sosial, ulasan produk, dan forum online, perusahaan dapat memahami sentimen publik terhadap merek atau produk mereka. Analisis ini membantu dalam mengidentifikasi masalah, menanggapi keluhan, dan mengambil keputusan strategis untuk meningkatkan reputasi merek.<\/li>\n<li><b>Prediksi Tren dan Perilaku Konsumen:<\/b> Model analitik prediktif yang didukung oleh <i>big data<\/i> dapat memprediksi tren masa depan. Ini membantu perusahaan untuk mengidentifikasi produk yang akan populer, mengantisipasi kebutuhan konsumen, dan merencanakan strategi pemasaran sebelum kompetitor.<\/li>\n<li><b>Optimasi Pengalaman Pengguna (UX):<\/b> Data tentang bagaimana pengguna berinteraksi dengan situs web atau aplikasi dapat digunakan untuk mengoptimalkan desain dan navigasi. Dengan memahami di mana pengguna menghabiskan waktu, di mana mereka keluar, atau fitur apa yang paling sering digunakan, perusahaan dapat menciptakan pengalaman pengguna yang lebih mulus dan intuitif.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Masa Depan Digital Marketing Bersama Big Data<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3812\" src=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105937.049-1024x536.jpg\" alt=\"\" width=\"735\" height=\"385\" srcset=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105937.049-1024x536.jpg 1024w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105937.049-300x157.jpg 300w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105937.049-768x402.jpg 768w, https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Personal-BRanding-2025-09-03T105937.049.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>Penggunaan <i>big data<\/i> dalam <i>digital marketing<\/i> terus berkembang seiring dengan munculnya teknologi baru seperti kecerdasan buatan (<i>AI<\/i>) dan <i>machine learning<\/i>. Kombinasi ketiganya akan menghasilkan wawasan yang semakin mendalam dan memungkinkan otomatisasi kampanye yang lebih cerdas.<\/p>\n<p>Pada akhirnya, <i>big data<\/i> bukanlah sekadar alat bantu, melainkan fondasi dari strategi <i>digital marketing<\/i> modern. Kemampuan untuk membaca dan menafsirkan angka-angka ini akan menjadi penentu keberhasilan sebuah merek dalam memenangkan hati dan loyalitas konsumen.<\/p>\n<p>Anda menginginkan brand atau acara Anda terpampang di media-media terkemuka di Indonesia?<br \/>\nJika ya, maka<a href=\"https:\/\/akudigital.com\/jasa-press-release.php\">\u00a0jasa press release<\/a>\u00a0dari Akudigital adalah jawabannya.<br \/>\nDengan jaringan luas dan pengalaman dalam industri ini,<br \/>\nkami siap membawa pesan Anda ke perhatian publik melalui media-media papan atas di Indonesia.<br \/>\nMulailah menjadi sorotan dengan bantuan\u00a0<a href=\"https:\/\/akudigital.com\/jasa-press-release.php\">jasa press release<\/a>\u00a0Akudigital hari ini.<br \/>\nKlik link berikut untuk\u00a0<a href=\"https:\/\/bit.ly\/chatakudigitalblog\">konsultasi gratis via whatsapp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Membaca Pola di Balik Angka : Peran Krusial Big Data &hellip; <\/p>\n","protected":false},"author":4,"featured_media":3813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pemanfaatan big data dalam digital marketing<\/title>\n<meta name=\"description\" content=\"Pelajari bagaimana big data membantu agency memahami perilaku konsumen, membuat strategi lebih tepat sasaran, dan meningkatkan ROI. Klik untuk membaca detailnya.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pemanfaatan big data dalam digital marketing\" \/>\n<meta property=\"og:description\" content=\"Pelajari bagaimana big data membantu agency memahami perilaku konsumen, membuat strategi lebih tepat sasaran, dan meningkatkan ROI. Klik untuk membaca detailnya.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Akudigital\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T04:01:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tim Akudigital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim Akudigital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\"},\"author\":{\"name\":\"Tim Akudigital\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/person\/42f982b91963813c7ac92d63d2d44801\"},\"headline\":\"Pemanfaatan big data dalam digital marketing\",\"datePublished\":\"2025-09-03T04:01:11+00:00\",\"dateModified\":\"2025-09-03T04:01:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#organization\"},\"image\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\",\"url\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\",\"name\":\"Pemanfaatan big data dalam digital marketing\",\"isPartOf\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg\",\"datePublished\":\"2025-09-03T04:01:11+00:00\",\"dateModified\":\"2025-09-03T04:01:11+00:00\",\"description\":\"Pelajari bagaimana big data membantu agency memahami perilaku konsumen, membuat strategi lebih tepat sasaran, dan meningkatkan ROI. Klik untuk membaca detailnya.\",\"breadcrumb\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg\",\"contentUrl\":\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/akudigital.com\/bisnis-tips\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pemanfaatan big data dalam digital marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#website\",\"url\":\"https:\/\/akudigital.com\/bisnis-tips\/\",\"name\":\"Akudigital\",\"description\":\"Digital Marketing Tips dan Trik\",\"publisher\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/akudigital.com\/bisnis-tips\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#organization\",\"name\":\"Akudigital\",\"url\":\"https:\/\/akudigital.com\/bisnis-tips\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2020\/07\/cropped-akudigital.png\",\"contentUrl\":\"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2020\/07\/cropped-akudigital.png\",\"width\":150,\"height\":47,\"caption\":\"Akudigital\"},\"image\":{\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/person\/42f982b91963813c7ac92d63d2d44801\",\"name\":\"Tim Akudigital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4004b65e8fcc5a97ddf30ea26437a80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4004b65e8fcc5a97ddf30ea26437a80?s=96&d=mm&r=g\",\"caption\":\"Tim Akudigital\"},\"url\":\"https:\/\/akudigital.com\/bisnis-tips\/author\/larasakdgtl1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pemanfaatan big data dalam digital marketing","description":"Pelajari bagaimana big data membantu agency memahami perilaku konsumen, membuat strategi lebih tepat sasaran, dan meningkatkan ROI. Klik untuk membaca detailnya.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Pemanfaatan big data dalam digital marketing","og_description":"Pelajari bagaimana big data membantu agency memahami perilaku konsumen, membuat strategi lebih tepat sasaran, dan meningkatkan ROI. Klik untuk membaca detailnya.","og_url":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/","og_site_name":"Akudigital","article_published_time":"2025-09-03T04:01:11+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg","type":"image\/jpeg"}],"author":"Tim Akudigital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tim Akudigital","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/"},"author":{"name":"Tim Akudigital","@id":"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/person\/42f982b91963813c7ac92d63d2d44801"},"headline":"Pemanfaatan big data dalam digital marketing","datePublished":"2025-09-03T04:01:11+00:00","dateModified":"2025-09-03T04:01:11+00:00","mainEntityOfPage":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/"},"wordCount":532,"publisher":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/#organization"},"image":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg","articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/","url":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/","name":"Pemanfaatan big data dalam digital marketing","isPartOf":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/#website"},"primaryImageOfPage":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg","datePublished":"2025-09-03T04:01:11+00:00","dateModified":"2025-09-03T04:01:11+00:00","description":"Pelajari bagaimana big data membantu agency memahami perilaku konsumen, membuat strategi lebih tepat sasaran, dan meningkatkan ROI. Klik untuk membaca detailnya.","breadcrumb":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#primaryimage","url":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg","contentUrl":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2025\/09\/Salinan-dari-Salinan-dari-Salinan-dari-Judul-2025-09-03T110016.370.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/akudigital.com\/bisnis-tips\/pemanfaatan-big-data-dalam-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/akudigital.com\/bisnis-tips\/"},{"@type":"ListItem","position":2,"name":"Pemanfaatan big data dalam digital marketing"}]},{"@type":"WebSite","@id":"https:\/\/akudigital.com\/bisnis-tips\/#website","url":"https:\/\/akudigital.com\/bisnis-tips\/","name":"Akudigital","description":"Digital Marketing Tips dan Trik","publisher":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/akudigital.com\/bisnis-tips\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/akudigital.com\/bisnis-tips\/#organization","name":"Akudigital","url":"https:\/\/akudigital.com\/bisnis-tips\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/logo\/image\/","url":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2020\/07\/cropped-akudigital.png","contentUrl":"https:\/\/akudigital.com\/bisnis-tips\/wp-content\/uploads\/2020\/07\/cropped-akudigital.png","width":150,"height":47,"caption":"Akudigital"},"image":{"@id":"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/person\/42f982b91963813c7ac92d63d2d44801","name":"Tim Akudigital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/akudigital.com\/bisnis-tips\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4004b65e8fcc5a97ddf30ea26437a80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4004b65e8fcc5a97ddf30ea26437a80?s=96&d=mm&r=g","caption":"Tim Akudigital"},"url":"https:\/\/akudigital.com\/bisnis-tips\/author\/larasakdgtl1\/"}]}},"_links":{"self":[{"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/posts\/3809"}],"collection":[{"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/comments?post=3809"}],"version-history":[{"count":1,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/posts\/3809\/revisions"}],"predecessor-version":[{"id":3814,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/posts\/3809\/revisions\/3814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/media\/3813"}],"wp:attachment":[{"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/media?parent=3809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/categories?post=3809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akudigital.com\/bisnis-tips\/wp-json\/wp\/v2\/tags?post=3809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}