{"id":3491,"date":"2025-07-21T07:16:17","date_gmt":"2025-07-21T07:16:17","guid":{"rendered":"https:\/\/akudigital.com\/bisnis-tips\/?p=3491"},"modified":"2025-07-21T07:16:17","modified_gmt":"2025-07-21T07:16:17","slug":"5-alasan-mengapa-press-release-tidak-diliput-media","status":"publish","type":"post","link":"https:\/\/akudigital.com\/bisnis-tips\/5-alasan-mengapa-press-release-tidak-diliput-media\/","title":{"rendered":"5 Alasan Mengapa Press Release Tidak Diliput Media"},"content":{"rendered":"

1. Judul Press Release Kurang Menarik<\/strong><\/h2>\n

\"\"<\/p>\n

Judul adalah elemen pertama yang dilihat editor media. Jika judul tidak memancing rasa penasaran atau tidak relevan, kemungkinan besar akan langsung diabaikan. Media menerima ratusan rilis setiap hari. Judul yang membosankan tidak punya daya saing.<\/p>\n

Gunakan kalimat aktif, spesifik, dan ringkas. Hindari kata-kata klise. Sajikan nilai berita sejak awal agar redaksi langsung menangkap urgensinya.<\/p>\n

2. Tidak Memiliki Nilai Berita (News Value)<\/strong><\/h2>\n

\"\"<\/p>\n

Media hanya akan memuat informasi yang layak diberitakan. Jika rilis hanya berisi promosi produk tanpa sudut pandang yang unik, besar kemungkinan akan ditolak. Jurnalis mencari berita, bukan iklan.<\/p>\n

Pastikan isi rilis memiliki unsur news seperti kejutan, dampak sosial, tokoh penting, tren terkini, atau konflik. Tambahkan data, kutipan ahli, atau studi untuk memperkuat berita.<\/p>\n

\"\"<\/a><\/p>\n

3. Format Press Release Tidak Sesuai Standar<\/strong><\/h2>\n

\"\"<\/p>\n

Banyak rilis dikirim dengan format asal-asalan. Mulai dari struktur yang berantakan, penggunaan bahasa yang tidak baku, hingga lampiran yang sulit dibuka. Ini menyulitkan redaksi yang punya waktu terbatas.<\/p>\n

Gunakan struktur standar: judul \u2013 subjudul \u2013 paragraf pembuka (5W+1H) \u2013 isi berita \u2013 kutipan \u2013 penutup \u2013 profil perusahaan. Simpan dalam format PDF atau Word yang mudah diakses.<\/p>\n

4. Tidak Ditujukan ke Media yang Tepat<\/strong><\/h2>\n

\"\"<\/p>\n

Mengirimkan rilis secara massal tanpa segmentasi bisa jadi sia-sia. Media memiliki niche masing-masing. Rilis tentang teknologi tidak akan dipertimbangkan oleh media lifestyle, begitu pun sebaliknya.<\/p>\n

Pahami karakter media dan target pembacanya. Kirim rilis sesuai dengan minat dan rubrik yang mereka kelola. Personaliasi email agar tidak terlihat seperti spam.<\/p>\n

5. Tidak Ada Follow Up ke Redaksi<\/strong><\/h2>\n

\"\"<\/p>\n

Mengirim press release saja tidak cukup. Tanpa tindak lanjut, bisa jadi email Anda tenggelam di antara ratusan pesan masuk. Banyak jurnalis yang justru mempertimbangkan rilis setelah ada komunikasi lanjutan.<\/p>\n

Lakukan follow up sopan via email atau telepon. Tanyakan apakah rilis sudah diterima dan adakah informasi tambahan yang dibutuhkan. Tapi hindari terlalu agresif agar tidak mengganggu kerja redaksi.<\/p>\n

\n

Kesimpulan<\/strong><\/h2>\n

Agar press release Anda diliput media, pastikan memiliki judul menarik<\/strong>, nilai berita yang jelas<\/strong>, format rapi<\/strong>, target media yang tepat<\/strong>, serta follow up profesional<\/strong>. Jangan anggap remeh detail teknis, karena media sangat selektif dalam memilih konten. Perhatikan kualitas isi, bukan sekadar banyaknya rilis yang dikirim. Dengan strategi yang tepat, peluang mendapatkan publikasi akan jauh lebih besar.<\/p>\n

Anda menginginkan brand atau acara Anda terpampang di media-media terkemuka di Indonesia?
\nJika ya, maka\u00a0jasa press release<\/a>\u00a0dari Akudigital adalah jawabannya.
\nDengan jaringan luas dan pengalaman dalam industri ini,
\nkami siap membawa pesan Anda ke perhatian publik melalui media-media papan atas di Indonesia.
\nMulailah menjadi sorotan dengan bantuan\u00a0jasa press release<\/a>\u00a0Akudigital hari ini.
\nKlik link berikut untuk\u00a0konsultasi gratis via whatsapp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

1. Judul Press Release Kurang Menarik Judul adalah elemen pertama … <\/p>\n","protected":false},"author":4,"featured_media":3497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"yoast_head":"\n5 Alasan Mengapa Press Release Tidak Diliput Media<\/title>\n<meta name=\"description\" content=\"Hindari kesalahan umum siaran pers agar berita Anda tidak diabaikan dan pastikan pesan Anda sampai ke audiens target. 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